Batik and Craft Still Competitive

Written By Smart Solusion on Thursday, March 10, 2011 | 7:09 AM


The facts have shown since the implementation of the ASEAN China Free Trade Area (ACFTA) force on 1 January 2010, the abundance of Chinese products coming into the country is unstoppable. Of course, it has an impact on local products that come to compete in the market. According to President Director of ACE Hardware Widyakrisnadi Prabowo, countless Chinese products have many advantages than the local product. In terms of quantity could be so much. Including the type.

Meanwhile, the day, China's product quality is getting better. Hence, the price is increasingly competing with local products. "The composition of products that we sell is 80 percent made in China," I Prabowo who was accompanied by one independent commissioner ACE Hardware Lt. Gen. (Ret.) TNI Tjiptono Darmadji Tarub and consultants, during the inauguration of the ACE Hardware store in the Mall Living World, Alam Sutera, Kota South Tangerang on Friday (18/02/2011).

However, Prabowo admits that it seeks to accommodate the entry of local products into a business tool that was run under these Kawan Lama group. As his form, said Prabowo, the institute was to design a new concept stores. His name was Hall. "This booth concept for local goods," he said.

If nobody gets in the way, continued Prabowo, opening Pendopo implemented in March this year. The first location is at the Living Mall World. The plan, Hall occupies an area of ​​6,000 square meters.

Meanwhile, local products that will dominate the Hall is the kinds of batik and handicraft. Prabowo admits, batik is a local product of the most pre-eminent consumer interest. Next is the handicraft products, especially those made of wood. "Product main craft of wooden furniture in the Hall later was," says Prabowo Widyakrisnadi.

Furthermore, still according to Prabowo, ACE Hardware is the latest in the mall brought the concept of lifestyle. There are 75,000 products that meet display at the location of 15,000 square meters.

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